EFFECTIVE COSMETICS RETAIL LIMITED

Company summary

Insolvency history recorded
8 outstanding charges

Company number: 03177571
Status: DISSOLVED
Incorporated / age: 25 March 199619 years
Registered office: 601 High Road Leytonstone, London, E11 4PA
Accounts due: Not available
Confirmation statement due: Not available
Active officers: 0
Outstanding charges: 8
Insolvency cases: 2
Current insolvency status: None recorded

Sourced from Companies House, retrieved 18 October 2026 at 16:51 UTC. This is public register information, not a credit or legal assessment.

View this company on the Companies House register

Company type
Private limited company
Address
601 High Road Leytonstone, London, E11 4PA
Nature of business
Retail cosmetic & toilet articles
Previous company names
VIE COSMETICS (RETAIL) LIMITED
VIRGIN VIE AT HOME LIMITED
THE VIRGIN COSMETICS COMPANY LIMITED
VIRGIN VIE LIMITED
THE PROJECT CONSULTANCY LIMITED
ENGINEAGENT LIMITED

Insolvency

Cases: 2

Current Companies House status: No current status recorded

The cases below are historical or concluded; they are not labelled as a current insolvency.

In administration
Case 1
Administration ended
26 April 2010
Administration started
28 September 2009
Practitioners
- Hasan Imam Mirza
  Insolvency practitioner
  Ceased to act
  26 April 2010
Creditors voluntary liquidation
Case 2
Wound up
26 April 2010
Due to be dissolved
21 December 2015
Practitioners
- Hasan Imam Mirza
  Insolvency practitioner
  Appointed
  26 April 2010
  Ceased to act
  21 February 2014
- Harjinder Johal
  Insolvency practitioner
  Appointed
  21 February 2014

Officer details

Name	Role	Appointed On	Resigned On	Country of Residence	Date of Birth	Address
RATANKUMAR, Daryani ACTIVE	Secretary	24 Dec 2008				57, Suffolk Road, Harrow, Middlesex, HA2 7QF
RATANKUMAR, Daryani ACTIVE	Director	24 Dec 2008			August 1960	57, Suffolk Road, Harrow, Middlesex, HA2 7QF
SIMMONS, Rosalind Ann ACTIVE	Director	05 Sep 1996		England	May 1966	Lydwicke Lodge, Hayes Lane, Slinfold, West Sussex, RH13 0RF
BAYLISS, Joshua RESIGNED	Secretary	31 Aug 2006	01 Mar 2007			15 Hopefield Avenue, London, NW6 6LJ
GERRARD, Barry Alexander Ralph RESIGNED	Secretary	01 Mar 2007	24 Dec 2008			The School House, 50 Brook Green, Hammersmith, London, W6 7RR, United Kingdom
GRAM, Peter Gerardus RESIGNED	Secretary	10 Mar 2000	31 Aug 2006			9 Lambyn Croft, Langshott, Horley, Surrey, RH6 9XU
LASCELLES, Shaun William RESIGNED	Secretary	10 Apr 1996	30 May 1996			37, Lavender Street, London, SW11
LEGGE, Diana Patricia RESIGNED	Secretary	30 May 1996	10 Mar 2000			24a Enderby Street, London, SE10 9PF
SWIFT INCORPORATIONS LIMITED RESIGNED	Nominee Secretary	25 Mar 1996	10 Apr 1996			26, Church Street, London, NW8 8EP
BRANSON, Richard Charles Nicholas, Sir RESIGNED	Director	30 May 1996	19 Sep 2003		July 1950	9 Holland Park, London, W11 3TH
BRUCE, Clive RESIGNED	Director	12 Nov 2001	06 May 2005	England	November 1960	The White House, High Street, Angmering, West Sussex, BN16 4AH
CUNNINGHAM-WAROM, Elisabeth Rosemary RESIGNED	Director	05 Sep 1996	31 Dec 1998	United Kingdom	June 1959	Toddington House, Toddington Lane Wick, Littlehampton, West Sussex, BN17 6JX
CUNNINGHAM-WAROM, Mark Howard RESIGNED	Director	05 Sep 1996	31 Dec 1998	United Kingdom	June 1951	Toddington House, Toddington Lane Wick, Littlehampton, West Sussex, BN17 6JX
DARYANI, Ratankumar RESIGNED	Director	05 Sep 1996	07 Apr 2003	United Kingdom	August 1960	57, Suffolk Road, Harrow, Middlesex, HA2 7QF
JACKSON, John Ellis RESIGNED	Director	25 Jun 1999	06 Apr 2008	United Kingdom	January 1947	Avalon 26 Abbey Gardens, Upper Woolhampton, Reading, Berkshire, RG7 5TZ
KNIGHT, Richard Hugh RESIGNED	Director	15 Feb 1999	27 Apr 1999	United Kingdom	December 1957	Feather Sound 1 Hillgarth, Hindhead, Surrey, GU26 6PP
LASCELLES, Shaun William RESIGNED	Director	10 Apr 1996	30 May 1996		June 1970	37, Lavender Street, London, SW11
LEE, Andrew Shore RESIGNED	Director	28 Mar 2008	01 Oct 2008	United Kingdom	September 1968	21, Elmwood Avenue, Bognor Regis, West Sussex, PO22 8DE
MCCALL, Patrick Charles Kingdon RESIGNED	Director	01 Oct 2008	24 Dec 2008		November 1964	120, Campden Hill Road, London, W8 7AR
MCCARTHY, Rory Clement RESIGNED	Director	13 Jun 1996	14 Aug 1998		June 1960	47 Addison Road, London, W14 8JH
MCCARTHY, Timothy RESIGNED	Director	13 Jun 1996	14 Aug 1998		May 1957	Old St.James' Vicarage, Maxwell Road, London, SW6 2HR
MURPHY, Stephen Thomas Matthew RESIGNED	Director	30 May 1996	11 Jul 2000		August 1956	23 The Crescent, London, SW13 0NN
ROSSER, Bradley John RESIGNED	Director	30 May 1996	13 Aug 1998		October 1963	10a Redburn Street, London, SW3 4BX
RUTHERFORD, David John RESIGNED	Director	07 Mar 2005	31 Jan 2008	England	November 1961	3 Cropthorne Drive, Climping, West Sussex, BN17 5GG
STILES, Duncan Robert RESIGNED	Director	10 Apr 1996	30 May 1996		September 1967	Flat 3 110 Huron Road, London, SW17 8RD
INSTANT COMPANIES LIMITED RESIGNED	Nominee Director	25 Mar 1996	10 Apr 1996			1, Mitchell Lane, Bristol, Avon, BS1 6BU

RATANKUMAR, Daryani ACTIVE
Role: Secretary
Appointed on: 24 Dec 2008
Address: 57, Suffolk Road, Harrow, Middlesex, HA2 7QF

RATANKUMAR, Daryani ACTIVE
Role: Director
Appointed on: 24 Dec 2008
Date of birth: August 1960
Address: 57, Suffolk Road, Harrow, Middlesex, HA2 7QF

SIMMONS, Rosalind Ann ACTIVE
Role: Director
Appointed on: 05 Sep 1996
Country of Residence: England
Date of birth: May 1966
Address: Lydwicke Lodge, Hayes Lane, Slinfold, West Sussex, RH13 0RF

BAYLISS, Joshua RESIGNED
Role: Secretary
Appointed on: 31 Aug 2006
Resigned on: 01 Mar 2007
Address: 15 Hopefield Avenue, London, NW6 6LJ

GERRARD, Barry Alexander Ralph RESIGNED
Role: Secretary
Appointed on: 01 Mar 2007
Resigned on: 24 Dec 2008
Address: The School House, 50 Brook Green, Hammersmith, London, W6 7RR, United Kingdom

GRAM, Peter Gerardus RESIGNED
Role: Secretary
Appointed on: 10 Mar 2000
Resigned on: 31 Aug 2006
Address: 9 Lambyn Croft, Langshott, Horley, Surrey, RH6 9XU

LASCELLES, Shaun William RESIGNED
Role: Secretary
Appointed on: 10 Apr 1996
Resigned on: 30 May 1996
Address: 37, Lavender Street, London, SW11

LEGGE, Diana Patricia RESIGNED
Role: Secretary
Appointed on: 30 May 1996
Resigned on: 10 Mar 2000
Address: 24a Enderby Street, London, SE10 9PF

SWIFT INCORPORATIONS LIMITED RESIGNED
Role: Nominee Secretary
Appointed on: 25 Mar 1996
Resigned on: 10 Apr 1996
Address: 26, Church Street, London, NW8 8EP

BRANSON, Richard Charles Nicholas, Sir RESIGNED
Role: Director
Appointed on: 30 May 1996
Resigned on: 19 Sep 2003
Date of birth: July 1950
Address: 9 Holland Park, London, W11 3TH

BRUCE, Clive RESIGNED
Role: Director
Appointed on: 12 Nov 2001
Resigned on: 06 May 2005
Country of Residence: England
Date of birth: November 1960
Address: The White House, High Street, Angmering, West Sussex, BN16 4AH

CUNNINGHAM-WAROM, Elisabeth Rosemary RESIGNED
Role: Director
Appointed on: 05 Sep 1996
Resigned on: 31 Dec 1998
Country of Residence: United Kingdom
Date of birth: June 1959
Address: Toddington House, Toddington Lane Wick, Littlehampton, West Sussex, BN17 6JX

CUNNINGHAM-WAROM, Mark Howard RESIGNED
Role: Director
Appointed on: 05 Sep 1996
Resigned on: 31 Dec 1998
Country of Residence: United Kingdom
Date of birth: June 1951
Address: Toddington House, Toddington Lane Wick, Littlehampton, West Sussex, BN17 6JX

DARYANI, Ratankumar RESIGNED
Role: Director
Appointed on: 05 Sep 1996
Resigned on: 07 Apr 2003
Country of Residence: United Kingdom
Date of birth: August 1960
Address: 57, Suffolk Road, Harrow, Middlesex, HA2 7QF

JACKSON, John Ellis RESIGNED
Role: Director
Appointed on: 25 Jun 1999
Resigned on: 06 Apr 2008
Country of Residence: United Kingdom
Date of birth: January 1947
Address: Avalon 26 Abbey Gardens, Upper Woolhampton, Reading, Berkshire, RG7 5TZ

KNIGHT, Richard Hugh RESIGNED
Role: Director
Appointed on: 15 Feb 1999
Resigned on: 27 Apr 1999
Country of Residence: United Kingdom
Date of birth: December 1957
Address: Feather Sound 1 Hillgarth, Hindhead, Surrey, GU26 6PP

LASCELLES, Shaun William RESIGNED
Role: Director
Appointed on: 10 Apr 1996
Resigned on: 30 May 1996
Date of birth: June 1970
Address: 37, Lavender Street, London, SW11

LEE, Andrew Shore RESIGNED
Role: Director
Appointed on: 28 Mar 2008
Resigned on: 01 Oct 2008
Country of Residence: United Kingdom
Date of birth: September 1968
Address: 21, Elmwood Avenue, Bognor Regis, West Sussex, PO22 8DE

MCCALL, Patrick Charles Kingdon RESIGNED
Role: Director
Appointed on: 01 Oct 2008
Resigned on: 24 Dec 2008
Date of birth: November 1964
Address: 120, Campden Hill Road, London, W8 7AR

MCCARTHY, Rory Clement RESIGNED
Role: Director
Appointed on: 13 Jun 1996
Resigned on: 14 Aug 1998
Date of birth: June 1960
Address: 47 Addison Road, London, W14 8JH

MCCARTHY, Timothy RESIGNED
Role: Director
Appointed on: 13 Jun 1996
Resigned on: 14 Aug 1998
Date of birth: May 1957
Address: Old St.James' Vicarage, Maxwell Road, London, SW6 2HR

MURPHY, Stephen Thomas Matthew RESIGNED
Role: Director
Appointed on: 30 May 1996
Resigned on: 11 Jul 2000
Date of birth: August 1956
Address: 23 The Crescent, London, SW13 0NN

ROSSER, Bradley John RESIGNED
Role: Director
Appointed on: 30 May 1996
Resigned on: 13 Aug 1998
Date of birth: October 1963
Address: 10a Redburn Street, London, SW3 4BX

RUTHERFORD, David John RESIGNED
Role: Director
Appointed on: 07 Mar 2005
Resigned on: 31 Jan 2008
Country of Residence: England
Date of birth: November 1961
Address: 3 Cropthorne Drive, Climping, West Sussex, BN17 5GG

STILES, Duncan Robert RESIGNED
Role: Director
Appointed on: 10 Apr 1996
Resigned on: 30 May 1996
Date of birth: September 1967
Address: Flat 3 110 Huron Road, London, SW17 8RD

INSTANT COMPANIES LIMITED RESIGNED
Role: Nominee Director
Appointed on: 25 Mar 1996
Resigned on: 10 Apr 1996
Address: 1, Mitchell Lane, Bristol, Avon, BS1 6BU

Filing history

Timeline

People with significant control

Charges

Created	Status	Filings
06 May 2009	Outstanding	Registration of a charge (395) (opens in a new tab)
18 Apr 2005	Outstanding
18 Apr 2005	Outstanding
18 Apr 2005	Outstanding
14 Oct 2002	Satisfied	Registration of a charge (395) (opens in a new tab)Statement of satisfaction of a charge in full or part (403a) (opens in a new tab)
17 Jun 2002	Outstanding
17 Jun 2002	Outstanding
17 Jun 2002	Satisfied	Registration of a charge (395) (opens in a new tab)Statement of satisfaction of a charge in full or part (403a) (opens in a new tab)
11 Jun 2001	Outstanding	Registration of a charge (395) (opens in a new tab)
30 Mar 2000	Satisfied	Registration of a charge (395) (opens in a new tab)Statement of satisfaction of a charge in full or part (403a) (opens in a new tab)
05 Feb 1997	Outstanding	Registration of a charge (395) (opens in a new tab)

Registers

Exemptions

No PSC exemptions are recorded for this company.

Legal Entity Identifier

Financial Conduct Authority

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EFFECTIVE COSMETICS RETAIL LIMITED

Company summary

Insolvency

In administration

Practitioners

Creditors voluntary liquidation

Practitioners

Officer details

Filing history

Timeline

People with significant control

Charges

Registers

Exemptions

Legal Entity Identifier

Financial Conduct Authority

In administration

Practitioners

Creditors voluntary liquidation

Practitioners