SSAFA FORCES HELP ENTERPRISES LIMITED

Company summary

Company number: 02493614
Status: ACTIVE
Incorporated / age: 19 April 199036 years
Registered office: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
Accounts due: 30 September 2027
Confirmation statement due: 3 May 2027
Active officers: 4
Outstanding charges: 0

Sourced from Companies House, retrieved 5 October 2026 at 19:24 UTC. This is public register information, not a credit or legal assessment.

View this company on the Companies House register

Company type
Private limited company
Address
Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
Nature of business
Other retail sale in non-specialised stores
Previous company names
SSAFA ENTERPRISES LIMITED
DINERED LIMITED

Officer details

Name	Role	Appointed On	Resigned On	Country of Residence	Date of Birth	Address
BLUM, Simon Jeffrey ACTIVE	Director	17 Feb 2015		England	July 1966	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
PENNELL, Kate ACTIVE	Director	08 Jun 2022		England	February 1968	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
SANDALL, Jonathan David ACTIVE	Director	18 Apr 2018		England	May 1962	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
SHELL, Stephen Jeffrey ACTIVE	Director	28 May 2025		England	October 1967	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
BEST, Beila Rochelle RESIGNED	Secretary		02 Mar 2000			Varenna, Crabtree Gardens, Headley, Hampshire, GU35 8LN
SHACKELL, William Edward, Brigadier RESIGNED	Secretary	13 Dec 2001	26 Sep 2006			Applewood, Tudor Close, Pulborough, West Sussex, RH20 2EF
WOOD, Keith Ronald RESIGNED	Secretary	02 Mar 2000	01 Aug 2000			Hazelbrook, Prestwick Lane, Grayswood, Haslemere, Surrey, GU27 2DU
WYKEHAM-MARTIN, Peter Charles RESIGNED	Secretary	01 Aug 2000	12 Dec 2001			Corner Cottage, Hill Brow Road,, Liss, Hampshire, GU33 7PS
ASHMAN, David James RESIGNED	Director	30 Jul 2010	29 Sep 2014	United Kingdom	May 1952	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD, England
BIRD, John Leslie RESIGNED	Director	28 Jan 1997	20 Jul 2010	United Kingdom	June 1928	Furze Hall, Ingatestone, Essex, CM4 0PB
CUMMING, Andrew Alexander John Rennie, Major General (Ret'D) RESIGNED	Director	13 Apr 2004	28 Sep 2012	United Kingdom	March 1948	South Farm House, Upton Lovell, Warminster, Wiltshire, BA12 0JW
DIXON, Philip Harold RESIGNED	Director		28 Jan 1997		February 1921	1 Forest Road, Richmond, Surrey, TW9 3BY
GOODMAN, Richard Thomas RESIGNED	Director	08 Jun 2022	08 Jun 2022	England	July 1965	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
GORNALL, Alastair Charles RESIGNED	Director	17 Feb 2016	19 Sep 2016	United Kingdom	June 1956	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
GREGORY, Andrew Richard, Sir RESIGNED	Director	16 Nov 2016	28 Feb 2025	United Kingdom	November 1957	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
GREY, Charles Ridley, Major General RESIGNED	Director		23 Jul 1996		October 1930	Millbrook House, Castle Cary, Somerset, BA7 7BX
HERBERT, Peter Geoffrey Marshall, Admiral Sir RESIGNED	Director		24 Feb 1994		February 1929	Glebe House, Bourton On The Hill, Moreton In Marsh, Gloucestershire, GL56 9AF
HOATHER, Claire Louise RESIGNED	Director	30 Jul 2010	12 Jan 2015	United Kingdom	March 1978	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD, England
HUGHES-JOHNSTON, Christopher, Doctor RESIGNED	Director	13 Mar 1998	29 Jul 2005		May 1956	The Old Chapel, Chapel Lane, Little Bourton, Banbury, OX17 1RD
JONES, Tegan RESIGNED	Director	24 May 2016	22 Dec 2017	England	September 1975	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
MURRAY, David Paul RESIGNED	Director	25 Mar 2014	31 Aug 2016	England	April 1960	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
PLUCHINO, Corinne Margaret RESIGNED	Director	04 Jun 2014	08 Aug 2017	England	December 1972	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
RUTHERFORD-JONES, Sarah RESIGNED	Director	01 Jan 2017	12 Nov 2019	England	April 1957	Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD
SHEPPARD, Peter John, Major General RESIGNED	Director	28 Jan 1997	12 Apr 2004	United Kingdom	August 1942	Wescombe House, Barton Stacey, Winchester, Hampshire, SO21 3RH
SINGER, Harry Bruce, Lieutenant Colonel RESIGNED	Director		28 Jan 1997		June 1921	8 Windsor House, Cardiff, South Glamorgan, CF1 1DG
STEVENS, David Graham RESIGNED	Director	28 Jan 1997	17 Sep 1997		March 1944	17 Home Close, Chiseldon, Swindon, SN4 0ND
WALKER, Helen RESIGNED	Director	19 Sep 2005	20 Jun 2008		April 1969	18 Hove Avenue, London, E17 7NQ
WILSON, Barry Nigel, Sir RESIGNED	Director	09 Mar 1994	01 Aug 2000		June 1936	Green Bough Gold Hill, Child Okeford, Blandford, Dorset, DT11 8HD
WOOD, Keith Ronald RESIGNED	Director	28 Jan 1997	13 Jun 2014	United Kingdom	January 1955	8 Highbury Grove, Haslemere, Surrey, GU27 1BB

BLUM, Simon Jeffrey ACTIVE
Role: Director
Appointed on: 17 Feb 2015
Country of Residence: England
Date of birth: July 1966
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD

PENNELL, Kate ACTIVE
Role: Director
Appointed on: 08 Jun 2022
Country of Residence: England
Date of birth: February 1968
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD

SANDALL, Jonathan David ACTIVE
Role: Director
Appointed on: 18 Apr 2018
Country of Residence: England
Date of birth: May 1962
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD

SHELL, Stephen Jeffrey ACTIVE
Role: Director
Appointed on: 28 May 2025
Country of Residence: England
Date of birth: October 1967
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD

BEST, Beila Rochelle RESIGNED
Role: Secretary
Appointed on:
Resigned on: 02 Mar 2000
Address: Varenna, Crabtree Gardens, Headley, Hampshire, GU35 8LN

SHACKELL, William Edward, Brigadier RESIGNED
Role: Secretary
Appointed on: 13 Dec 2001
Resigned on: 26 Sep 2006
Address: Applewood, Tudor Close, Pulborough, West Sussex, RH20 2EF

WOOD, Keith Ronald RESIGNED
Role: Secretary
Appointed on: 02 Mar 2000
Resigned on: 01 Aug 2000
Address: Hazelbrook, Prestwick Lane, Grayswood, Haslemere, Surrey, GU27 2DU

WYKEHAM-MARTIN, Peter Charles RESIGNED
Role: Secretary
Appointed on: 01 Aug 2000
Resigned on: 12 Dec 2001
Address: Corner Cottage, Hill Brow Road,, Liss, Hampshire, GU33 7PS

ASHMAN, David James RESIGNED
Role: Director
Appointed on: 30 Jul 2010
Resigned on: 29 Sep 2014
Country of Residence: United Kingdom
Date of birth: May 1952
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD, England

BIRD, John Leslie RESIGNED
Role: Director
Appointed on: 28 Jan 1997
Resigned on: 20 Jul 2010
Country of Residence: United Kingdom
Date of birth: June 1928
Address: Furze Hall, Ingatestone, Essex, CM4 0PB

CUMMING, Andrew Alexander John Rennie, Major General (Ret'D) RESIGNED
Role: Director
Appointed on: 13 Apr 2004
Resigned on: 28 Sep 2012
Country of Residence: United Kingdom
Date of birth: March 1948
Address: South Farm House, Upton Lovell, Warminster, Wiltshire, BA12 0JW

DIXON, Philip Harold RESIGNED
Role: Director
Appointed on:
Resigned on: 28 Jan 1997
Date of birth: February 1921
Address: 1 Forest Road, Richmond, Surrey, TW9 3BY

GOODMAN, Richard Thomas RESIGNED
Role: Director
Appointed on: 08 Jun 2022
Resigned on: 08 Jun 2022
Country of Residence: England
Date of birth: July 1965
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD

GORNALL, Alastair Charles RESIGNED
Role: Director
Appointed on: 17 Feb 2016
Resigned on: 19 Sep 2016
Country of Residence: United Kingdom
Date of birth: June 1956
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD

GREGORY, Andrew Richard, Sir RESIGNED
Role: Director
Appointed on: 16 Nov 2016
Resigned on: 28 Feb 2025
Country of Residence: United Kingdom
Date of birth: November 1957
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD

GREY, Charles Ridley, Major General RESIGNED
Role: Director
Appointed on:
Resigned on: 23 Jul 1996
Date of birth: October 1930
Address: Millbrook House, Castle Cary, Somerset, BA7 7BX

HERBERT, Peter Geoffrey Marshall, Admiral Sir RESIGNED
Role: Director
Appointed on:
Resigned on: 24 Feb 1994
Date of birth: February 1929
Address: Glebe House, Bourton On The Hill, Moreton In Marsh, Gloucestershire, GL56 9AF

HOATHER, Claire Louise RESIGNED
Role: Director
Appointed on: 30 Jul 2010
Resigned on: 12 Jan 2015
Country of Residence: United Kingdom
Date of birth: March 1978
Address: Queen Elizabeth House, 4 St Dunstan's Hill, London, EC3R 8AD, England