BIRA DIRECT LIMITED

Company summary

Company number: 00739251
Status: ACTIVE
Incorporated / age: 30 October 196263 years
Registered office: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB
Accounts due: 30 September 2026
Confirmation statement due: 10 June 2027
Active officers: 5
Outstanding charges: 0

Sourced from Companies House, retrieved 25 September 2026 at 08:14 UTC. This is public register information, not a credit or legal assessment.

View this company on the Companies House register

Company type
Private limited company
Address
225 Bristol Road, Edgbaston, Birmingham, B5 7UB
Nature of business
Non-specialised wholesale trade
Previous company names
BHF DIRECT LIMITED
HARDWARE FEDERATION MERCHANDISING COMPANY LIMITED (THE)

Officer details

Name	Role	Appointed On	Resigned On	Country of Residence	Date of Birth	Address
MARKHAM, Sean ACTIVE	Secretary	07 Nov 2025				225 Bristol Road, Edgbaston, Birmingham, B5 7UB
GOODACRE, Andrew John ACTIVE	Director	08 Mar 2019		England	August 1963	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
JONES, Albert John ACTIVE	Director	19 Jun 2014		United Kingdom	October 1976	Philip Morris & Son, 21-23, Widemarsh Street, Hereford, Herefordshire, HR4 9EE, England
JOSAN, Surinder Pal Singh ACTIVE	Director	26 Jul 2018		England	January 1965	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
MOODY, Jeffrey Thomas ACTIVE	Director	21 Jan 2015		United Kingdom	March 1961	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
HAWKINS, Alan Keith RESIGNED	Secretary		25 Jul 2018			225 Bristol Road, Edgbaston, Birmingham, B5 7UB
LONG, Beverley Ann RESIGNED	Secretary	25 Jul 2018	07 Nov 2025			225 Bristol Road, Edgbaston, Birmingham, B5 7UB
BRAWN, David Malcolm RESIGNED	Director	08 May 1995	29 Feb 1996	United Kingdom	May 1947	89 Brook Lane, Walsall Wood, Walsall, West Midlands, WS9 9NA
COHEN, Gerald RESIGNED	Director	11 May 1998	13 May 2002		July 1930	Sweet Meadows Money Row Green, Holyport, Maidenhead, Berkshire, SL6 2NA
COLLINS, John Richard RESIGNED	Director	03 May 2007	25 Jul 2018	United Kingdom	February 1956	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
DEAMER, Tony Leonard RESIGNED	Director	31 Oct 2002	01 Jan 2007		September 1937	65 Catherine Street, St. Albans, Hertfordshire, AL3 5BP
FIRTH, David Ian RESIGNED	Director		22 May 1992	England	December 1941	10, Busker Lane, Skelmanthorpe, Huddersfield, West Yorkshire, HD8 9EP
FOLLETT, Ian RESIGNED	Director	08 May 1995	11 Jan 1999		April 1937	13 Nansavallon Road, Gloweth, Truro, Cornwall, TR1 3JY
GOLDEN, Sarah Samantha RESIGNED	Director	01 Jan 2007	24 May 2017	England	June 1977	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
GORDON, Caroline Jane RESIGNED	Director	01 Jan 2007	22 May 2017	Uk	November 1957	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
GRIFFITHS, Peter Major RESIGNED	Director	27 Jan 2000	01 Jan 2007		September 1940	Newlands Hillside West, Hutton, Weston Super Mare, North Somerset, BS24 9TX
HAWKINS, Alan Keith RESIGNED	Director	08 May 1995	21 Jan 2019	England	September 1952	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
JACKSON, Simon RESIGNED	Director	01 Dec 1998	24 Oct 2013	England	July 1957	The Old Rectory, Scampton, Lincoln, Lincolnshire, LN1 2SE
KINGDON, Gerald Ian RESIGNED	Director	16 Mar 1994	11 Jan 1999		July 1933	Abbotts Acre, Abbotts Road, Winchester, SO23 7EX
KINGDON, Gerald Roy RESIGNED	Director	11 Jul 1991	08 May 1995	England	October 1929	24 Winston Park, South Molton, Devon, EX36 3AY
LAWSON, John Francis RESIGNED	Director	10 May 1993	09 May 1997	United Kingdom	June 1937	Torr House, Yealmpton, Plymouth, Devon, PL8 2HR
LONG, Beverley Ann RESIGNED	Director	25 Jul 2018	07 Nov 2025	England	June 1964	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
MARSHALL, Cecil RESIGNED	Director		08 May 1995		November 1926	73 Seaforth Road, Seaforth, Liverpool, Merseyside, L21 3TX
MAYO, Jonathan Edward RESIGNED	Director	19 May 2006	20 Nov 2014	United Kingdom	May 1955	Lane Cottage, New Hutton, Kendal, Cumbria, LA8 0AJ
NOYCE, William Timothy RESIGNED	Director	09 May 1997	12 Mar 1998		April 1942	April Cottage, Newbridge, Kingsbridge, Devon, TQ7 2DH
OVERT LOCKE, Alan RESIGNED	Director		10 May 1993		May 1929	The Old Hall, Somerton, Somerset, TA11
PATTERSON, John Bryan RESIGNED	Director		10 May 1994	United Kingdom	July 1930	Garden Cottage Long Lane, Wrington, Bristol, Avon, BS18 7SA
REEKS, Terence William Charles RESIGNED	Director	30 Jul 2009	25 Jun 2013	United Kingdom	April 1945	Kuminsyde, Upton Road, Haylands, Isle Of Wight, PO33 3JG
RODWAY, Colin James RESIGNED	Director	31 Oct 2002	31 Dec 2011	England	September 1944	67 St Andrews Road, Malvern, Worcestershire, WR14 3PT
ROWLATT, Richard David RESIGNED	Director		17 Apr 1996		February 1952	3 Wilby Lane, Great Doddington, Wellingborough, Northamptonshire, NN29 7TP
SMELLIE, Brian James Macdonald RESIGNED	Director	09 May 1997	11 May 2001	Scotland	March 1945	196 Colinton Road, Edinburgh, Midlothian, EH14 1BP
STUART, Hugh Alexander Gibb RESIGNED	Director		11 Jul 1991	Scotland	June 1926	Balure, Kilmacolm, Renfrewshire, PA13 4AP
SWIFT, Jonathan Frank RESIGNED	Director	08 May 1995	19 May 2006	United Kingdom	November 1941	Millbridge House, Chaddesley Corbett, Kidderminster, Worcs, DY10 4PR
VARA, Vinod Karsan RESIGNED	Director	01 Jan 2007	02 May 2019	United Kingdom	November 1959	225 Bristol Road, Edgbaston, Birmingham, B5 7UB
WEEDON, Michael Ian RESIGNED	Director	01 Dec 1998	30 Jun 2016	United Kingdom	March 1958	Westbrook, Fulmer Road, Gerrards Cross, Buckinghamshire, SL9 7DT
WINTERS, Glynn RESIGNED	Director	17 Apr 1996	31 Dec 1996		February 1945	285 Clifton Drive South, St Annes On Sea, Lanashire, FY8 1HN
WOODS, William Gerald RESIGNED	Director	10 May 1994	11 Jan 1999		July 1938	Inglewood, 10 Pencoed Lane, Llanmartin, Newport, NP18 2ED, Uk
WOOLLEY, Paul RESIGNED	Director	01 Jan 2001	11 Jun 2015	England	June 1950	33 Dunchurch Crescent, Sutton Coldfield, West Midlands, B73 6QW

MARKHAM, Sean ACTIVE
Role: Secretary
Appointed on: 07 Nov 2025
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

GOODACRE, Andrew John ACTIVE
Role: Director
Appointed on: 08 Mar 2019
Country of Residence: England
Date of birth: August 1963
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

JONES, Albert John ACTIVE
Role: Director
Appointed on: 19 Jun 2014
Country of Residence: United Kingdom
Date of birth: October 1976
Address: Philip Morris & Son, 21-23, Widemarsh Street, Hereford, Herefordshire, HR4 9EE, England

JOSAN, Surinder Pal Singh ACTIVE
Role: Director
Appointed on: 26 Jul 2018
Country of Residence: England
Date of birth: January 1965
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

MOODY, Jeffrey Thomas ACTIVE
Role: Director
Appointed on: 21 Jan 2015
Country of Residence: United Kingdom
Date of birth: March 1961
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

HAWKINS, Alan Keith RESIGNED
Role: Secretary
Appointed on:
Resigned on: 25 Jul 2018
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

LONG, Beverley Ann RESIGNED
Role: Secretary
Appointed on: 25 Jul 2018
Resigned on: 07 Nov 2025
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

BRAWN, David Malcolm RESIGNED
Role: Director
Appointed on: 08 May 1995
Resigned on: 29 Feb 1996
Country of Residence: United Kingdom
Date of birth: May 1947
Address: 89 Brook Lane, Walsall Wood, Walsall, West Midlands, WS9 9NA

COHEN, Gerald RESIGNED
Role: Director
Appointed on: 11 May 1998
Resigned on: 13 May 2002
Date of birth: July 1930
Address: Sweet Meadows Money Row Green, Holyport, Maidenhead, Berkshire, SL6 2NA

COLLINS, John Richard RESIGNED
Role: Director
Appointed on: 03 May 2007
Resigned on: 25 Jul 2018
Country of Residence: United Kingdom
Date of birth: February 1956
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

DEAMER, Tony Leonard RESIGNED
Role: Director
Appointed on: 31 Oct 2002
Resigned on: 01 Jan 2007
Date of birth: September 1937
Address: 65 Catherine Street, St. Albans, Hertfordshire, AL3 5BP

FIRTH, David Ian RESIGNED
Role: Director
Appointed on:
Resigned on: 22 May 1992
Country of Residence: England
Date of birth: December 1941
Address: 10, Busker Lane, Skelmanthorpe, Huddersfield, West Yorkshire, HD8 9EP

FOLLETT, Ian RESIGNED
Role: Director
Appointed on: 08 May 1995
Resigned on: 11 Jan 1999
Date of birth: April 1937
Address: 13 Nansavallon Road, Gloweth, Truro, Cornwall, TR1 3JY

GOLDEN, Sarah Samantha RESIGNED
Role: Director
Appointed on: 01 Jan 2007
Resigned on: 24 May 2017
Country of Residence: England
Date of birth: June 1977
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

GORDON, Caroline Jane RESIGNED
Role: Director
Appointed on: 01 Jan 2007
Resigned on: 22 May 2017
Country of Residence: Uk
Date of birth: November 1957
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

GRIFFITHS, Peter Major RESIGNED
Role: Director
Appointed on: 27 Jan 2000
Resigned on: 01 Jan 2007
Date of birth: September 1940
Address: Newlands Hillside West, Hutton, Weston Super Mare, North Somerset, BS24 9TX

HAWKINS, Alan Keith RESIGNED
Role: Director
Appointed on: 08 May 1995
Resigned on: 21 Jan 2019
Country of Residence: England
Date of birth: September 1952
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

JACKSON, Simon RESIGNED
Role: Director
Appointed on: 01 Dec 1998
Resigned on: 24 Oct 2013
Country of Residence: England
Date of birth: July 1957
Address: The Old Rectory, Scampton, Lincoln, Lincolnshire, LN1 2SE

KINGDON, Gerald Ian RESIGNED
Role: Director
Appointed on: 16 Mar 1994
Resigned on: 11 Jan 1999
Date of birth: July 1933
Address: Abbotts Acre, Abbotts Road, Winchester, SO23 7EX

KINGDON, Gerald Roy RESIGNED
Role: Director
Appointed on: 11 Jul 1991
Resigned on: 08 May 1995
Country of Residence: England
Date of birth: October 1929
Address: 24 Winston Park, South Molton, Devon, EX36 3AY

LAWSON, John Francis RESIGNED
Role: Director
Appointed on: 10 May 1993
Resigned on: 09 May 1997
Country of Residence: United Kingdom
Date of birth: June 1937
Address: Torr House, Yealmpton, Plymouth, Devon, PL8 2HR

LONG, Beverley Ann RESIGNED
Role: Director
Appointed on: 25 Jul 2018
Resigned on: 07 Nov 2025
Country of Residence: England
Date of birth: June 1964
Address: 225 Bristol Road, Edgbaston, Birmingham, B5 7UB

MARSHALL, Cecil RESIGNED
Role: Director
Appointed on:
Resigned on: 08 May 1995
Date of birth: November 1926
Address: 73 Seaforth Road, Seaforth, Liverpool, Merseyside, L21 3TX

MAYO, Jonathan Edward RESIGNED
Role: Director
Appointed on: 19 May 2006
Resigned on: 20 Nov 2014
Country of Residence: United Kingdom
Date of birth: May 1955
Address: Lane Cottage, New Hutton, Kendal, Cumbria, LA8 0AJ

NOYCE, William Timothy RESIGNED
Role: Director
Appointed on: 09 May 1997
Resigned on: 12 Mar 1998
Date of birth: April 1942
Address: April Cottage, Newbridge, Kingsbridge, Devon, TQ7 2DH

OVERT LOCKE, Alan RESIGNED
Role: Director
Appointed on:
Resigned on: 10 May 1993
Date of birth: May 1929
Address: The Old Hall, Somerton, Somerset, TA11

PATTERSON, John Bryan RESIGNED
Role: Director
Appointed on:
Resigned on: 10 May 1994
Country of Residence: United Kingdom
Date of birth: July 1930
Address: Garden Cottage Long Lane, Wrington, Bristol, Avon, BS18 7SA

REEKS, Terence William Charles RESIGNED
Role: Director
Appointed on: 30 Jul 2009
Resigned on: 25 Jun 2013
Country of Residence: United Kingdom
Date of birth: April 1945
Address: Kuminsyde, Upton Road, Haylands, Isle Of Wight, PO33 3JG

RODWAY, Colin James RESIGNED
Role: Director
Appointed on: 31 Oct 2002
Resigned on: 31 Dec 2011
Country of Residence: England
Date of birth: September 1944
Address: 67 St Andrews Road, Malvern, Worcestershire, WR14 3PT

ROWLATT, Richard David RESIGNED
Role: Director
Appointed on:
Resigned on: 17 Apr 1996
Date of birth: February 1952
Address: 3 Wilby Lane, Great Doddington, Wellingborough, Northamptonshire, NN29 7TP

SMELLIE, Brian James Macdonald RESIGNED
Role: Director
Appointed on: 09 May 1997
Resigned on: 11 May 2001
Country of Residence: Scotland
Date of birth: March 1945
Address: 196 Colinton Road, Edinburgh, Midlothian, EH14 1BP